This is the first sign of it's kind that I've seen in Jamaica. I instantly began to doubt this "gimmick". Frankly, it was just the bicycle that turned me off but I came up with at least 20 good uses for this type of advertising in about 5 minutes. Think of this guy riding around to announce a new restaurant in New Kingston, the new city center. Maybe he could ride around a busy craft fair to direct people to your business' stall or tent. The possibilities really are endless. Maybe even just riding slowly through traffic to announce a new cell phone deal.
The possibilities are endless. Check out their website at cyclemediaja.com. What do you think about this style of advertising?