They are probably one of the hottest things around these days... in the publishing industry anyway. Book Trailers work more or less like movie trailers. They are very effective when done well. Steve Piacente, author of Bella, invited me to take a look at his book trailer this morning. All I can say is – very well done Steve.
Not everyone is convinced of the book trailer's marketing potential but they are essential tools for marketing any novel in the multimedia driven world. A good trailer helps to fuel the reader's imagination. It is a window into the writer's eye.
When I have finished reading a well-written novel, the characters all have faces and voices. Haha. I'm not crazy now but I could probably even describe their personal style, couch and taste in bed linen whether the book takes me to their bedroom or not. In short, if I've read a good book, I've already seen a good movie (in my head) and a book trailer only helps my visual form of reading along. I don't think I am making myself sound any more sane as I keep writing so I'll stop here and let you see the impressive book trailer for Bella by Steve Piacente.